Frequently asked questions

Most diagnostics complete in 30–60 seconds. GEO diagnostics (which query multiple AI engines) can take up to 90 seconds. The diagnostic progress screen shows exactly which module is running at each moment.

Just a URL. You don't need access to the website's CMS, server, or Google Search Console to run a full diagnostic. If you connect Google Search Console for a client, Prizvox will add keyword ranking data, but the core diagnostic runs without it.

You can run a diagnostic on any website you own or have explicit permission to analyse, including client sites you're engaged to work on and competitor sites for benchmarking (read-only analysis). See our Terms of Service for the full acceptable use policy.

From the Clients page, click "Add client," enter the client's name and primary URL, and optionally add target keywords. You can run the first diagnostic immediately from the setup screen.

A client workspace is a dedicated space for one website or brand. It stores all diagnostics for that site over time, lets you track fixes, add keywords, and set up score-drop alerts. Each workspace maps to one primary URL.

The Prizvox Score is a 0–100 number that summarises a site's overall search health. It combines five modules: Performance (20%), SEO (20%), Authority, which is Domain Authority plus Page Authority (25%), AEO (15%), and GEO (20%). A higher score means the site is in better shape across both traditional search and AI-generated answers.

Some score inputs are live data feeds that shift on their own. Domain Authority and Page Authority update as Moz re-crawls the web. GEO scores move as AI engine behaviour changes. Performance scores can fluctuate with server load or CDN behaviour. Small movements of plus or minus 3 points are normal. A drop of 5 or more points is worth looking into.

The Prizvox Score measures more than ranking. A site can rank well on Google while having low Domain Authority, no schema markup, or no presence in AI-generated answers. Those are the gaps that tend to matter more as AI search grows.

Domain Authority measures the ranking power of the whole domain, based on the quality and quantity of backlinks pointing to it. Page Authority measures the same thing for the specific URL you audited. Both are Moz metrics, scored 0–100 on a logarithmic scale.

AEO stands for Answer Engine Optimisation. It's about structuring your content so that search engines and AI assistants can pull it out as a direct answer. Prizvox's AEO module checks for schema markup types like FAQ, HowTo, Article, and Organisation, the kinds of signals that tell answer engines this content is worth citing.

Yes. The Score History chart in the Insights tab shows every diagnostic plotted over time. Score history requires a Pro or Agency plan.

GEO (Generative Engine Optimisation) measures how visible a brand is when someone asks an AI assistant, like ChatGPT, Gemini, Claude, or Perplexity, a question the brand should appear in. Traditional SEO tools measure Google rankings. GEO measures whether the brand shows up in AI-generated answers, where a growing share of buyer research now happens.

Prizvox queries Google Gemini by default. Go to Settings and add optional API keys to also enable ChatGPT (OpenAI), Claude (Anthropic), and Perplexity.

Yes, and it's the most common pattern we see. A site can rank on page one of Google while being completely absent from AI-generated answers. That usually happens because it lacks the schema markup and entity signals that AI engines use to pick authoritative sources. The GEO fix recommendations address exactly that.

Prizvox builds 5–10 queries from the analysed URL, the detected industry category, and any keywords you've added to the client profile. The idea is to ask the same kinds of questions their potential customers are actually typing into AI assistants.

Some fixes are quick. Adding FAQ schema, tightening up entity signals, and strengthening internal linking can show results in 2–4 weeks. Building citations from third-party sources takes longer. GEO fix recommendations are sorted by estimated impact and effort so you know where to start.

Yes. We ask for a card upfront so there are no surprises. You will not be charged until day 15. Cancel any time before then and you pay nothing.

No. There is no permanent free tier. Each diagnostic calls multiple paid APIs (Google, Moz, Gemini) and costs us real money on every run. The 14-day trial gives you full access to decide whether Prizvox is worth it. If it is not, cancel before day 15 and pay nothing.

If you do nothing, your plan activates and you are billed on day 15. If you cancel before day 15, your account closes and no charge is made.

Yes. Cancel from Settings whenever you like. Access runs until the end of your current billing period and you will not be charged again after that.

Yes. Email legal@prizvox.com within 14 days of your first payment and we'll refund you in full, no questions asked. After 14 days we don't issue refunds for partial billing periods.

Yes. Annual billing saves around 20%. Pro is £79/mo on annual versus £99/mo monthly. Agency is £159/mo on annual versus £199/mo monthly.

Only you. Diagnostic data is stored against your account and is not shared with other users. Chalk Theory staff can access data for support and debugging purposes, as described in the Privacy Policy.

We store the diagnostic results (scores, findings, and fix recommendations) for each URL you submit. We don't crawl or store the full content of analysed websites.

Yes. Delete individual clients from within the app. To delete your full account and all associated data, go to Settings → Account → Delete account. Data is permanently removed within 30 days.

No. We do not use your diagnostic data to train AI models. See the Privacy Policy for the full breakdown.

Diagnostics rely on third-party APIs, including Google PageSpeed Insights, Moz, and Gemini. If any of them are temporarily down, that module returns a partial or missing result. The diagnostic still completes with whatever data is available. Re-running it will usually fill in the gaps.

A dash means that module returned no data for this diagnostic run. It's not a score of zero. It usually means a third-party API was unavailable or rate-limited at the time. Re-running the diagnostic typically fixes it.

Once a month is a good baseline for active clients. After a significant change, like new schema markup, page speed work, or a backlink campaign, re-run a diagnostic within a week to see the impact. The scheduled diagnostic feature on Pro and above can handle this automatically.

Yes. Google PageSpeed Insights renders JavaScript before it runs the analysis, so Prizvox's Performance and SEO modules see the fully rendered page. Schema markup added via JavaScript is also picked up.